I got a quick one for you today big dog.
One thing I think about all the time is the Effort-to-Reward Ratio when working on my business or with clients.
Specifically;
What thing can I do that has an asymmetric upside compared to the effort I have to put in to get that upside?
In super basic terms:
How to make more revenue with as little effort as possible.
And I’ve got the simplest thing you could ever do…
Depending on the underlying business you can do this once a week, bi-weekly, monthly.
To be 100% honest I have never seen this not drive revenue.
And it takes 13 seconds to do.
I timed it lol.
Do this:
Take a successful email campaign, duplicate it, change the subject line, and resend it to anyone who received it but did not open it.
Unmatched upside for your efforts.
Take any email you sent in the last few weeks and try it right now.
Then, wait a day and tell me how much money it made you.
To the victor belong the spoils,
P.
Want me to turn your clicks into cash?
🎉 🎉 🎉 Some recent wins 🎉 🎉 🎉
Personal care brand: Improved their first purchase AOV by 37% with a more strategic offer
Beauty brand: Build in email infrastructure (much like Aphina needs), and took them from 5% from email to 33% in 60 days
Service Business: 25% increase in booked calls
Art brand: Optimized Welcome Automation to acquire customers more efficiently and drove an added $120k in first-time customer sales in 12 months
Cosmetic brand: 6x'd their optin rate from 1.02% to 6.07% in 30 days
Apparel brand: Improved click rate on the Welcome Flow by 2.5X and increased the Placed Order Rate by 50%
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