Back when I started email marketing there were no Meta Ads.
Shit, Facebook had just launched lol.
I know I'm dating myself now.
My first online venture was designing t-shirts that coincided with Nike Dunk releases and selling the tees on obscure message boards where I knew sneaker heads hung out.
Outside of SEO and early-stage PPC, list building and email marketing were the only other ways to make money online.
So that's what I did.
I got really fuckin good at building and monetizing a list.
Since then over a bajillion emails have been sent and over $200M in rev driven by yours truly.
But between now and then I've come to learn a lot that other people miss.
Some of it is guru shit that is just plain false.
Others are tricks of the trade.
33 in total (not in any particular order).
Here we go...
The Welcome Flow is a gold mine.
Email marketing works for every business when it is prioritized.
The people on your list are humans.
Trust is everything.
“Top-of-mind awareness” is the sleeper benefit of email marketing.
Review the metrics. What gets measured gets managed.
Nobody reads at first, they skim.
Copywriting is what gets the reader to click.
We connect best with other humans, not brands.
There is no “ideal” amount of email copy (or design) — only what is necessary.
The first line of the email is the second most important thing (the subject line is first).
Email can sell anything but strategies differ based on the business.
Most businesses need to send more emails.
Without the list you have nothing, lead with empathy and sales will follow.
Welcome Sequences are for driving conversions not talking about yourself.
The PS is valuable real estate for a soft CTA.
Automated sequences should drive 15-20% of conversions every month.
9-word emails work surprisingly well.
The subject line is the “hook” for getting the open.
There is NO “best time” to send emails, just send the damn thing.
Resend emails to folks who didn’t open the first time.
Pretend you’re writing to a person, not a list.
Email as frequently as you want — as long as the content is valuable.
Newsletters drive conversions as much as they are a tool for staying top of mind.
If you haven’t emailed in a while, warm the list before you sell.
Plain text emails perform very well. Design isn’t necessary.
Always send yourself a ‘Test’ email before sending the email out.
White space is your friend.
Fundamentals > tactics & trends
Email is a tool and a modality to communicate, just like Instagram. No better or worse, just different.
The best time to start was 10 years ago, the second best time is today.
Email AND Social, NOT Email OR Social.
If you want people to buy ask for the sale.
If you just cherry-pick one or two of these you will sell more stuff 100%.
Catch you later,
PR
At puregenius.co, we are strongly committed to protecting your privacy and providing a safe & high-quality online experience for all of our visitors. We understand that you care about how the information you provide to us is used and shared. We have developed a Privacy Policy to inform you of our policies regarding the collection, use, and disclosure of information we receive from users of our website. Our Privacy Policy, along with our Terms & Conditions, governs your use of this site. By using puregenius.co, or by accepting the Terms of Use (via opt-in, checkbox, pop-up, or clicking an email link confirming the same), you agree to be bound by our Terms & Conditions and our Privacy Policy. If you have provided personal, billing, or other voluntarily provided information, you may access, review, and make changes to it via instructions found on the Website or by emailing us at: [email protected]. To manage your receipt of marketing and non-transactional communications, you may unsubscribe by clicking the “unsubscribe” link located at the bottom of any email. Emails related to the purchase or delivery of orders are provided automatically – Customers are not able to opt-out of transactional emails. We will try to accommodate any requests related to the management of Personal Information in a timely manner. However, it is not always possible to completely remove or modify information in our databases (for example, if we have a legal obligation to keep it for certain timeframes, for example). If you have any questions, simply reply to this email or visit our website to view our official policies.
