You know the saying…
If a tree falls in a forest and no one is around to hear it, does it make a sound?
It's a yay-old thought experiment that raises questions about observation and perception.
Sooo...
If an email gets sent and no one opens it, does it drive any sales?
This isn't some trick questions related to tracking or attribution windows.
The answer is NO. Straight up.
It doesn't matter how much time you spend on design...
... Or copy
... Or the offer
... Or countless hours making sure everything is perfect (whatever that means).
If no one opens it, no one knows what is inside, no one can click, no one can convert.
Thus making the pesky little subject line the single most important factor in getting your email seen.
But –
Subject lines get hind tit when it comes to thought, effort, creativity etc.
Usually feverishly thrown together at the last minute to get a campaign out the door.
It's a shame to exert all that effort on an email, and overlook the most crucial aspect that will determine whether or not your efforts make any money.
Want my unsolicited advice?
Give the Subject Line the attention it deserves. More attention than the design or the copy of the email itself.
It is a HUGE leverage point.
Simply getting more opens will drive more clicks and conversions (without any extra effort).
You’re probably saying, “I need some Subject Line inspo...”
Give these a spin on the next email you spin up.
Happy sending amigo.
PR
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Client Example:
When we started working with this client email accounted for a measly 13% of total sales. We built the strategy, did the copywriting, design, and execution and 3.5X'd the results. Reach out to see if we can create a similar graph for you. 🚀🚀🚀
