I’m going to go out on a limb and assume that you want more people to buy whatever it is you’re selling…

Now,

In my humble opinion, it doesn’t matter what you sell… products, services, products and services, SaaS, etc…

The fundamentals of marketing and human psychology always apply.

In every business that exists there is a point where someone converts.

That could be in a shopping cart

That could be booking a call

Signing up for a free trial

Whatever.

But NOBODY has figured out how to convert 100% of the people that get to that stage.

There are always people that don’t convert at that point.

Being as though I always try and make my life as easy as possible with the highest reward possible, I also prioritize converting more of the people who are the absolute closest to converting.

That stage is super high leverage because it’s closest to the money.

The secret?

Recency.

The more you communicate relative to when someone viewed the page but didn’t convert drastically increases your odds of success.

Send your first email within an hour of them not doing the thing (booking a call, abandoning the cart, etc).

Not a day later or a week later.

1 hour.

I’d be even more aggressive in November and December if you sell digital or physical products.

After an hour that prospect of yours is already mouth breathing and doom scrolling Instagram.

The crazy part is that most companies (if they are doing this at all) stop here.

One message, that’s it.

This takes me back to the concept of shots on goal…Send more emails, make more money.

The over-arching structure looks something like this:

(What is inside the emails and/or what offers you share are dependent on the underlying business and what you sell. If you want to jam on this click here.)

But…

If you’re not already doing this you’re sitting on an ocean of opportunity.

Even if you are, I’ll bet you haven’t looked at it in a while, and you too are sitting on an ocean of opportunity.

Stay classy,

Phil

We help companies turn clicks into cash.

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