Last week I did a presentation to some 80-odd agency owners.
The premise was simple.
We shared the Silver Bullet to get 5+ clients per month.
Someone who shall remain nameless asked:
"How do I know if this will work for me? I used to do SEO and be in the top of the rankings. I used to do cold outreach, now it's too competitive. Even Google Ads have gotten so expensive."
The short of it is that Max (co-host) and I broke down each of the 5 keys that we used to scale 3 agencies and exit for 8 figures combined.
People said there was a lot of valuable info in there.
Some of them jumped in the 'Get More Clients Workshop' that kicked off last week too.
I'll be the first to tell you...
We don't have some secret sauce to how we did it.
That was the point of the presi.
That anyone telling you that there is a silver bullet is lying.
The true 'silver bullet' is not some new shiny thing.
It's doing the fundamental things...
The right way...
Consistently.
Max and I simply got good at using certain marketing channels in the way they're intended to be used, and we applied them to our businesses.
Did everything work out the first time?
No.
Did we lose money sometimes?
100%.
Did things work and then stop working?
Absolutely.
We realized that that was the game.
And we accomplished things that most agency owners, shit most business owners, only dream of.
I'm not saying I'm special, far from it.
But...
All 80+ people on the call knew they should be marketing themselves.
But they're not.
They know about ads, and funnels, and emails, and posting content, on and on.
They run marketing agencies for goodness sake.
Yet 93% of all attendees said their sole source for new clients is referrals.
Everyone showed up because they want a simple, untapped, costs nothing, contains no risk whatsoever, and will work forever way to get clients.
The thing is:
That does not exist.
If you want more clients it's going to take some risk.
Either time or money or both.
My take on it is this...
It's all risky.
Not marketing and waiting for referrals is risky.
Putting yourself out there is risky.
Running ads is risky.
Not having a way to get consistent clients is risky.
What kind of risk are you willing to take?
Until tomorrow...
P.
Banger links
Here are some dope links from my browser history…
🥫 For my over 30 peeps (you can thank me later)
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