Marketing isn’t easy but it’s straightforward.
Just like farming.
Each of these 10 things makes logical sense.
Except they are seldom followed.
Why?
No fking clue.
The overarching takeaway for me is that if you do the fundamentals right, consistently, over time, there will always be a harvest.
Avoiding all the “hacks” and clickbait stuff that distracts from the core objective.
Most people just can’t help themselves.
They’re well-intentioned.
But they cast aside the fundamental stuff for the hot new hacks the second it’s served to them in some short-form video.
Ultimately stunting their growth and taking steps big steps back.
If you’d stay the course on the tried and true things (drive traffic, capture leads, send emails, have a good offer) you’ll win.
These are the same principles I try to instill in the clients I work with.
Focus on the fundamentals of capturing leads and monetizing the list, and it is almost impossible to fail.
No fire drills.
No emergencies.
No emotion.
Maniacal focus on getting the big things right day after day.
Brick by brick.
If this philosophy resonates…
I have opened the doors for clients once again.
100% done for you email marketing
As of this writing, 2 of 4 slots for December remain available.
Book a call (with me personally) and we’ll look at your email together.
To the victor belong the spoils,
P.
Some recent W’s…
Personal care brand: Improved their first purchase AOV by 37% with a more strategic offer
Beauty brand: Build in email infrastructure (much like Aphina needs), and took them from 5% from email to 33% in 60 days
Service Business: 25% increase in booked calls
Art brand: Optimized Welcome Automation to acquire customers more efficiently and drove an added $120k in first-time customer sales in 12 months
Cosmetic brand: 6x'd their optin rate from 1.02% to 6.07% in 30 days
Apparel brand: Improved click rate on the Welcome Flow by 2.5X and increased the Placed Order Rate by 50%
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