FYI, we’re converting ~20% more customers with the test below compared to the control.
I’m going to go out on a limb and assume that you want more people to buy whatever it is you’re selling…
Now,
In my humble opinion, it doesn’t matter what you sell… products, services, products and services, SaaS, etc…
The fundamentals of marketing and human psychology always apply.
In every business that exists there is a point where someone converts.
That could be in a shopping cart
That could be booking a call
Signing up for a free trial
Whatever.
But NOBODY has figured out how to convert 100% of the people that get to that stage.
There are always people that don’t convert at that point.
Being as though I always try and make my life as easy as possible with the highest reward possible, I also prioritize converting more of the people who are the absolute closest to converting.
That stage is super high leverage because it’s closest to the money.
The key?
Recency.
The more you communicate relative to when someone viewed the page but didn’t convert drastically increases your odds of success.
The two funnel stages that will convert the most people and the ones that just opted in, and just abandon cart/conversion.
The test we’ve been running is straightforward:
Instead of sending 1 email on the day of the event (optin/abandon cart) like most do, send 3.
Yes, 3.
Not a day later or a week later.
3 on that day.
This takes me back to the concept of shots on goal…Send more emails, make more money.
The overarching structure looks something like this:
First touch (immediate)
Second touch (2 hours)
Third touch (8 hours)
(What is inside the emails and/or what offers you share are dependent on the underlying business and what you sell. If you want to jam on this click here.)
But…
If you’re not already doing this, try it asap.
To cash flow,
Phil
Need Email Marketing for BFCM?
We help brands drive an extra 6-7 figures with email in Q4.
🎉 🎉 🎉 Some recent wins 🎉 🎉 🎉
Personal care brand: Improved their first purchase AOV by 37% with a more strategic offer
Beauty brand: Build in email infrastructure (much like Aphina needs), and took them from 5% from email to 33% in 60 days
Service Business: 25% increase in booked calls
Art brand: Optimized Welcome Automation to acquire customers more efficiently and drove an added $120k in first-time customer sales in 12 months
Cosmetic brand: 6x'd their optin rate from 1.02% to 6.07% in 30 days
Apparel brand: Improved click rate on the Welcome Flow by 2.5X and increased the Placed Order Rate by 50%
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